Becoming the premium European shrimp brand


To be the leading producer of natural, Climate Smart shrimp, always preserving highest quality and flavour

We aim to position our product as a premium brand within an otherwise generic product category. By selling premium-priced shrimp to major supermarket chains, upscale restaurants and private online customers, we will provide Europe with Climate Smart shrimp of the highest quality.

Our mission is simple; to ensure maximum satisfaction for our customers, produce a natural product, and at the same time make an important contribution to sustainable aquaculture and the protection of the environment for present and future generations.

Our customer base is evidence of the high quality of our Climate Smart shrimp.


Structured and careful approach to scale

Our growth ambitions are based on years of optimising the growth environment and achieving stable production while maintaining a high quality product that meets sustainability standards.

By 2027, we aim to produce Noray shrimp at multiple locations throughout Europe and targeting an annual production capacity of 25,000 tonnes.